The Heineken Experience in Amsterdam is a fascinating journey through the history and brewing process of Heineken beer. Located in the heart of the city, this interactive museum is housed in the former Heineken brewery, which operated from 1867 to 1988.
Get an inside look at the science and artistry that goes into the making of Heineken beer through this self-guided, four-story interactive exhibit on brand heritage, innovative spirit, and global impact. Learn about malt, hops, yeast, and water-the four core ingredients that make brewing possible-and witness the brewing process close up. You’ll move through interactive displays, artifacts of history, and maybe even sample the result of such brewing expertise along the way.
One of the highlights of the experience is the Heineken® Experience Rooftop Bar, offering stunning panoramic views of the city skyline. It’s the perfect place to relax and enjoy a cold Heineken after your tour.
How do I get to the Heineken Experience
The Heineken Experience is easily accessible by public transportation. You can take tram lines 1, 7, 19, or 24, or metro line 52.
- Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
- Openning hours: Open daily from 10:30 AM to 9 PM
- Tickets: can be purchased Heineken Experience Ticket online here
Frequently asked questions
Can I bring children?
Children under 18 are not allowed.
Can I bring my own food/drinks?
No, outside food and drink are not allowed.
Is there a gift shop?
Yes, they have a gift shop inside.